A simple luminaire reflecting the qualities of Scandinavian design.
Lang is a post-top luminaire for outdoor urban areas equipped with two independent light sources with their four different geometries, which can generate a lumen output between 1,500 and 15,000. In addition, the ‘blade’ can be customised to enhance the brand and identity of a place or city.
The ‘blade’ feature of the luminaire allows for it to be customized for different markets and adds a unique expression to specific projects. The luminaire works both with and without the blade, which increases its feasibility and multi-functionality.
Developing a new luminaire is a complex and demanding task. In this case, our client, Neri, put forward requirements ranging from practical and economic restrictions to light distribution, aesthetics, and design. Furthermore, Neri wanted a luminaire with global appeal with the intension to distribute it throughout Scandinavia, Southern Europe, and North America. This required a lot of research into the various markets, which added a cultural aspect to the design process.
As product designers, we wanted to create a design with a distinct expression which works well from all sides. Thus, the luminaire is simple and reflects the qualities found within the Scandinavian design tradition. It has an archetypical lamp type expression with a modern design.
Regarding the design of the aesthetic expression of the luminaire, we wanted it to be immediately recognisable as a post top luminaire with the associated characteristics.
“Creating a new product is always an interesting task. We started off with a lot of suggestions, which were discussed back and forth. Numerous iterations of refinement go into creating such a simple design. One of the most interesting aspects of finishing a product is the symbiotic process of adapting the design to the real world while adjusting the technical requirements to the design until the best possible compromise is reached – often improving the skills of both the designers and engineers along the way”
Rune Brandt Hermansson
Senior Designer and Visualizer, DK